Golden Leaf Privacy Policy

Last updated on August, 2023.
This Privacy Policy is effective September 1st, 2023 for all users.
We are committed to respecting and protecting each individual’s privacy rights. This Privacy Policy explains how Golden Leaf collect, use, disclose or share end user (“you” or “your”) information through our advertising platform (“Advertising Service”), our websites, our mobile applications (“App”), and any of our products and/or services (collectively, the “Services”), and whether you access the Services directly or through a third party.
Please understand that, except as specifically described below, this Privacy Policy does not apply to information collected by third parties, such as other companies, or third-party websites or mobile applications, even if any are linked to or accessible through the Services.
We collect information from users when users (1) visit our Website; (2) view ads served by our Advertising Service; (3) interact with our Advertising Service; or (4) interact with the platforms, applications, websites or any other products and/or services provided by our business partners (e.g. app publisher, advertiser).
When you use the Services, where applicable under relevant laws, you consent to our collection, use, and disclosure of information about you as described in this Privacy Policy. Under other applicable relevant laws, we may collect, use, disclosure, or otherwise your information based on the appropriate legal basis. Please review this Privacy Policy before using our Services or visiting our Website. We may amend this Privacy Policy from time to time. The amended Privacy Policy will be displayed on our Website. Please check our Privacy Policy regularly to ensure you have read the latest version. Where applicable under relevant laws, continued use of the Services after the effective date will be your acknowledgement that have accepted the revised Privacy Policy.If you have any questions or concerns about our information practices, please contact us at chengcheng@goldenleaf.com.cn.

1.What Information Is Collected ?

We may collect information directly from such User or from our business partners (e.g. mobile application developers, Ad Exchange platforms, and advertisers). For example, when we partner with an Ad Exchange platform and the Ad Exchange platform initiates an ad request to our DSP, it may share User’s information with us. 
We may collect, transmit, store, and otherwise process information about you in connection with your use of the Services, including any information you send to or through the Services. We use that information to provide the Services’ functionality, fulfill your requests, improve the Services’ quality, engage in research and analysis relating to the Services, personalize your experience, track usage of the Services, provide feedback to third party businesses that are listed on the Services, display relevant advertising, market the Services, provide customer support, message you, back up our systems, allow for disaster recovery, enhance the security of the Services, and comply with legal obligations. Even when we do not retain such information, it still must be transmitted to our servers initially and stored long enough to process.
We may collect the following information from or about our users when they access our Services:
1.Information which users provide to us, including names, gender, birth dates, personal ID card numbers, addresses, telephone numbers, email addresses, occupations, education, work experience and related information.
2.Passive information collected when users use the Services, such as a user’s browser information (user agent), browser type, IP host address, mobile device type, the Identifier for Advertising (IDFA), Google Advertising ID (GAID), whether user viewed, clicked or otherwise interacted with the advertisement, and other device identifiers, domain name, pages visited, and the length of your user sessions using various technologies and means, such as IP address, cookies, internet tags and navigational data collection.
3.We also use cookies to collect certain information about our users. Cookies collect information on the device and network used to access the domain, and the date and time that users access the domain. This information is for internal use only, such as optimizing performance of the Services. The information cannot identify the individual user.
4.Information from other third party partners of us, such as companies that provide services to us and our business partners.

2. How Do We Use Your Information?

We use the information, including any personal information, provided by users to provide our Services and for internal business purposes, such as improving our services and assist our customers and partners in improving their products and services; compiling aggregate data for internal and external business purposes; preventing potentially illegal activities; in support of user accounts or customer service requests; in relation with any required governmental or legal action ; and other uses in accordance with our respective Terms and Conditions.
We may also use the information that we collect about your device to display advertisements on your device, which may include interest-based advertising customized to your interests, preferences, locations, for bidding to serve advertisements and to determine which ads are most effective, to analyze and provide our demand partners or advertisers reports on the effectiveness of advertisements and campaigns, including across different types of devices based on our determination of devices that are related to the same person, and to build custom audience segments to enable our customers and partners better target their advertisements and offers.
Where necessary in our legitimate interests we use your personal information: (1) to measure the performance and effectiveness of ads that you see or interact with, including measuring the traffic quality in order to perform our contractual obligations to our business partners; (2) to understand and analyze your usage trends and preferences, improve our Golden Leaf Service, and to develop new products; (3) for purpose of monitoring and preventing fraudulent activity, and ensuring systems and processes work properly and securely. Where required, our business partner will obtain such Users’ consent for and on our behalf for our processing of their personal information.

3. How Do We Share Your Information?

We may share your personal information with our business partners in order to perform our contractual obligations to our business partners, the partner including publishers, supply partners, demand partners, advertisers, marketing partners, data tracking companies, service providers (which may include IT and related services; fraud detection, information and services; payment processors; customer service providers; and vendors to support the provision of the Services) and with our subsidiaries and affiliates so that we can better provide our Services.
In particular, we will share your personal information with:
1.our advertisers, to identify and verify the validity of advertising promotion placed, and to verify the success of advertising campaigns;
2.third party attributions, such as Appsflyer or Adjust, for monitoring and fraud detection purposes;
3.government and/or regulatory authorities, to comply with our legal and regulatory obligations.

4.Transferring Personal Information Globally

We operate on a global basis. Accordingly, your personal information may be transferred and stored in countries outside the European Economic Area (“EEA”) and the United Kingdom (“UK”), such  as US, Brazil, Singapore, that are subject to different standards of data protection. We will take appropriate steps to ensure that transfers of the personal information are in accordance with applicable law and carefully managed to protect your privacy rights and interest and transfers are limited to countries which are recognised as providing an adequate level of legal protection or where we can be satisfied that alternative arrangement are in place to protect your privacy rights. To ensure the protection of your personal information consistent with applicable law, such transfer outside the EEA and the UK will be made pursuant to the EU Model Clauses, the EU-US Privacy Shield certification.

5. Security of Users’ Personal Information

We use various safeguards to protect the personal information submitted to us, both during transmission and after we receive it. For example, we have implemented and maintain appropriate technical and organizational security measures to protect the information we collect. We use multiple electronic, procedural, and physical security measures to protect against unauthorized or unlawful use or alteration of information, and against any accidental loss, destruction, or damage to information.Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Information retention time

We may retain the information relating to a user for as long as a user uses the Services and for the purposes as stated in this Privacy Policy, unless otherwise required by law or applicable regulations. In specific circumstances, we may store your personal information for longer periods of time so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a prospect of litigation relating to your personal information or dealing.
Notwithstanding the foregoing, we may retain and use such information in a non-identifiable, aggregated format, as necessary for internal analytical purposes, to comply with its legal obligations, to resolve disputes and enforce agreements. We will make efforts to guarantee that personal information is kept for no longer than is necessary for the purposes for which the personal information is processed.

7 User Data Rights

If you are in the EEA, you have a right to (subject to a limited number of exceptions as permitted by GDPR):
(1) request access to and rectification or erasure of your personal information; (2) obtain restriction of processing or to object to processing of your personal information; and (3) ask for a copy of your personal information to be provided to them, or a third party, in a digital format. You also have the right to lodge a complaint about the processing of your personal information with your local data protection authority in the EEA.
You can opt-out from receiving interest-based advertising or behavioural advertising fromGolden Leaf on supported devices following the guideline below.
Your iOS mobile device may provide a “Limit Ad Tracking” setting. On Android devices, your settings may allow you to “Opt out of Interest-Based Ads.” When you have opted out using this setting on a device,Golden Leaf will not use in-app information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests.
Your mobile web browser may also provide a “Do Not Track” browser setting. When you have enabled this setting in your browser,Golden Leaf will not use mobile web browsing information from that browser to infer your interests or serve ads to that device that are targeting based on your inferred interests.

8. Use of Cookies & Other Tracking Technologies

We may use cookies or other similar tracking technology (collectively “Cookies”) to collect certain information about you when you are visiting the Website. Cookies are small text files that are stored automatically on your browser by a website during your visit. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies may contain unique identifiers, and reside, among other places, on your computer or mobile device, in emails we send to you, and on our web pages. Cookies may transmit information about you and your use of the Services, such as your browser type, search preferences, IP address, data relating to advertisements that have been displayed to you or that you have interacted with, and the date and time of your use. Cookies may be persistent or stored only during an individual session.
If you do not accept these Cookies, you can change your browser’s settings to delete cookies that have already been set and to not accept new Cookies. Please note, however, if you delete Cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly. Please note that changing any of these settings does not prevent the display of certain advertisements to you. In certain countries, by using the Website, you consent to the use of the Cookies. Where required by relevant applicable laws, we will seek your consent.

9. Our Policy Towards Children

We comply with the age-gating requirements under applicable privacy laws such as Children's Online Privacy Protection Act (COPPA), California Consumer Privacy Act (CCPA) in the U.S. and GDPR in EEA and UK, and do not knowingly collect personal information or personal data about users of sites or apps directed to children.If you become aware that a child has provided us with personal information without parental consent, please contact us at chengcheng@goldenleaf.com.cn. If we become aware that a child has provided us with personal information without parental consent, we take immediate steps to remove such information and terminate such account.

10. Third Party Websites

The Site may contain links and pointers to other sites on the Internet that are owned or operated by third party vendors and other third parties (the “Outside Sites“). Golden Leaf is not responsible for the availability of, or the content located on or through, any Outside Site, including any webcasting or other form of transmission received from any Outside Sites. You should contact the site administrator or Webmaster for those Outside Sites if you have any concerns regarding such links or the content located on such Outside Sites. Golden Leaf permits certain third party links to the home page of its Site, provided that Golden Leaf is provided with notice of such links and does not thereafter object to such linking. Golden Leaf a reserves the right to revoke unilaterally any consent that it may at any time give to any linkage, including linkages to the home page. The Outside Sites are being provided to you only as a convenience and any link or pointer contained on this Site does not imply endorsement of the Outside Sites.

11. Contact us

If you have any question or comment about this Policy, please send an email to chengcheng@goldenleaf.com.cn